DIOR releases it’s Pre-Fall 2016 ad campaign with MARION COTILLARD


Lady Dior makes a statement for consistency this season as the house once again features actress Marion Cotillard to champion their seasonal Pre-fall campaign.

Cotillard, who has been with Dior since 2008, is set with her Lady Dior hand bag along the Seine in Paris, shot by famed fashion lensman Peter Lindberg. Dressed in a bright red peacoat, the actress is brilliant against the bleak water and rainy city.

There has been talk of recent of the percentage of return shoppers to luxury brands versus those that are new. If new shoppers indeed are the driving force of accessory sales, perhaps Dior’s sense of consistency is more about understanding what triggers those sales than what keeps fashion fanatics seeking newness happy.


Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Peter Lindbergh
Actress | Marion Cotillard