LOUIS VUITTON enlist KARIM SADLI to direct their latest video with electric results
The latest lookbook from Louis Vuitton for Creative Director’s Nicolas Ghesquière Pre-Fall 2016 collection is a companion piece to one of this seasons best videos. Directed by Karim Sadli, the video is a lesson in the power of creativity, lighting, and music over that of dramatic scripts and over done sets.
Set in an abandoned warehouse with simple inexpensive florescent tubing, models Fernanda Ly, Lily Stewart, Lineisy Montero, Natalie Westling, Rianne van Rompaey, and Sora Choi are individually shot catwalking and striking sulky glances. Sadli, who has lensed campaigns for the likes of Jil Sander, Sandro, Isabel Marant as well as photographed for Paris Vogue and T: New York Times, shows a capable hand in directing. The video feels part music video as the director wisely selected the music, Antitaxi by La Femme, prior to filming, which enabled the lighting and models movements to be set to the music. A trick used by some of the best directors of all time including Sergio Leone. Sadly put lighting to good use too as just when the music crescendos to a guitar riff, the lighting changes to a neon red with the models now fully transitioning from fashion to music video as they then clap to the beat.
The video has racked up an impressive 3.5M views since its debut one month ago and if the numbers are any indication we expect to see more brands come knocking on Sadli’s warehouse doors.
Models | Fernanda Ly, Lily Stewart, Lineisy Montero, Natalie Westling, Rianne van Rompaey, & Sora Choi
Music | Antitaxi by La Femme