LOUIS VUITTON colorfully celebrates their Spirit for Travel in their new campaign featuring actress LÉA SEYDOUX


BY KENNETH RICHARD

Every May the team over at Louis Vuitton helps spur our yearning for a summer adventure with their ‘Spirit of Travel’ campaign. This year the team took to Mexico to visit Pritzker Prize-winning architect Luis Barragán’s “Cuadra San Cristóbal” and the result is one of Vuitton’s most colorful campaigns ever.

Photographer Patrick Demarchelier captured actress Léa Seydoux in the modernist setting which takes full advantage of the emoting intentions of Barragán. The architect, who designed the 2,493-square-meter home in 1968, is often associated with the modernist movement despite being colorful. Barragán strived for what he deemed “emotional architecture”, applying color with equal measure to sharp lines and clean styling.

The house is currently listed with Christie’s International Real Estate for a cool $13 million offering a home for the equestrian inclined as the property includes a stable as implied in the campaign. The Impression can’t help but wonder if Demarchelier kept a few photos for himself of horses taking advantage of the home’s shallow water fountain. Either way, the campaign speaks to the power not simply of horses, actresses, or accessories, but to color, light, and location itself. Skim over images of the 80’s and 90’s pre-photoshop campaigns and it is hard to find a photographer of merit who didn’t leverage these assets. However due to the movement of a mouse and the tightening of budgets, destination campaigns have dramatically weened. Thankful Louis Vuitton still celebrates the Spirit of Travel.

Photographer | Patrick Demarchelier
Model | Léa Seydoux
Stylist | Marie-Amélie Sauvé
Hair | Paul Hanlon
Makeup | Hannah Murray
Location | Cuadra San Cristóbal

 


Luis Barragán’s “Cuadra San Cristóbal”

 


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