Millward Brown’s annual rankings of Luxury and Apparel Brands
The study is a warning sign for those on the middle saying, “The consumer’s ability to find value for money at both the premium and budget ends of the market squeezed brands in the middle.”
Topping the list is, of course, Apple, with a staggering $247B valuation, ten times that of Louis Vuitton’s. But if an Apple product and an LVMH handbag entered the ring, we are pretty sure it would go the full 10 rounds. And our money is on the bag.