Rita Ora captured a rare fashion Triple Crown this season as the lead in ad campaigns from Roberto Cavalli, DKNY, and Adidas. The Impression is excited not just for Rita but also for her management/legal team who navigated the non-compete clauses enabling Rita to run such a wide gamut.
In this day in age where musicians have been forced to find other ways to make a buck than releasing an album, it is completely understandable that Rita takes advantage of her position and plays the field. To be fair, models endorse multiple brands unless they are fairly compensated for being locked into a single brand for a season. And while we are confident ‘Team Rita’ negotiated fair compensation, from our perspective each brand received a fair share of ink and gained a nice PR bump.