Chloé opens new cultural center Maison Chloé with Guy Bourdin Exhibit
BY IVANNIA MORTON
Chloé has debuted their new cultural space Maison Chloé, adjacent to its Paris headquarters. With five floors to its name, the space encompasses the brand’s continuing message of empowerment and daring possibilities for women. The exhibitions and events will showcase the company’s sixty-five year history all started by Gaby Aghion.
For the launch, Judith Clark curated and pieced together remarkable visuals. The event spaces, VIP fitting rooms, exhibition halls, and showroom pathways have all been designed thoughtfully. The first exhibit to launch is called “Femininities – Guy Bourdin.” For the iconic fashion photographer who captured Chloé girls with a cinematic approach. His numerous images and shoots done for the house have shined throughout the years.
Another feature is the A-Z history section that goes from the very beginning to current happenings, and current ‘Chloé girls’ representing the brand. Work by Gaby Aghion herself is also on display, accompanied by Karl Lagerfeld, Clare Waight Keller, Stella McCartney, and Phoebe Philo.
The Chloé cultural space had a launch party during Paris Couture Week, with old and new Chloé girls in attendance, as well as a host of notable faces. It’s open to the public from July 4th until September 6th 2017.
Guy Bourdin Images | © The Guy Bourdin Estate, 2017 / Courtesy A + C