Marc Jacobs Shows His Respect in Fall 2017 Fashion Film
BY SAWYER GAINES
For their Fall 2017 campaign Marc Jacobs captures his native New York’s rich history of hip hop music and culture with a video encapsulating the collection’s direct inspiration from the movement’s iconic style. The collection is named after one of the most important words in hip hop, “Respect” and serves as an homage to its iconic sense of street style as well as legends who have forever changed the worlds of both fashion and music like Andre 3000.
The campaign video is simple and straightforward but highly effective in conveying the hedonistic, effortlessly cool aesthetic of classic New York hip hop. Cementing the film’s bad girl chic is a perfect choice of soundtrack in the underground hit “Tomboy” from rapidly rising New York rapper Princess Nokia. “Respect” is a very fitting name for the campaign as it is far more respectful of hip hop and black culture than Marc Jacobs’ Spring ’17 collection which controversially featured white models donning dreadlocks. This campaign pays homage to hip hop and black culture in a much more tasteful manner as it directly pays tribute to the artists it takes inspiration from without sinking deep into cultural appropriation territory.
Director | Jesse Jenkins
Models | Cara Taylor, Casil McArthur, Alek Wek, Kiki Willems, Slick Woods & Natalie Westling
Music | “Tomboy” by Princess Nokia