Marc Jacobs Spring 2018 Ad Campaign
BY KENNETH RICHARD
The era of self-reflection is in the air this season as many a creative director have been turning inward to address the challenges outward. (But more on that with our spring The Impression print issue.)
For Marc Jacobs’ Spring 2018 ad campaign Jacobs has teamed again with longtime lensman collaborator Steven Meisel to play with the idea of light, self reflection, perverse proportion, and color. The result is one of the strongest campaigns of the season that blends reality with illusion. The artist effort feels like an updated version of “The Mirror of Venus” by Sir Edward Coley Burne-Jones with maidens entranced by a reflective pool in visual conceit. Models Aube Jolicoeur, Cristina Piccone, Fran Summers, Léa Julian, Remington Williams, Sophie Martynova, and Sveta Black play the maidens, while the unsung hero of the campaign is set designer Stefan Beckman, who brings illusion to life through mirrors and lights.
Of note are how well the footwear comes to life in the campaign. Often an afterthought, the combination of motion, blur, and reflection really help Marc Jacobs footwear step to the forefront of consideration.
And the campaign is a step-up for the house, who has been in the midst of right sizing while solidifying their value. Seems self reflection is everywhere, worthwhile, and in this case, looks good.
Models | Aube Jolicoeur, Cristina Piccone, Fran Summers, Léa Julian, Remington Williams, Sophie Martynova, & Sveta Black
Stylist | Katie Grand