Marni’s Fall 2017 Ad Campaign

BY BRENNA O’DONNELL

Much like the brand itself, Marni’s fall 2017 campaign is fashion’s left of center answer to the ever-present question of “what next?” The cerebral ads include striking photo collages as well as a fashion film starring model Ansley Gulielmi, caught in impossible poses with only herself to keep her upright, this trick of the eye depicts the strength of the modern Marni woman as she searches for balance.

Usually found heading up his own ad agency, GB65, or getting settled at his new gig as Creative Director of Vogue Italia, Giovanni Bianco has returned to Marni to creative direct the fall 2017 campaign, having previously worked with the luxury label on their spring 2017, spring 2016, and fall 2015 campaigns. Along with photographer Michael Hauptman, who often captures single subjects in dreamlike settings, Bianco wisely creates a campaign that plays with the seen and unseen, urging you to take a second look at this optical illusion of a campaign.

Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Michael Hauptman
Model | Ansley Gulielmi
Stylist | Camilla Nickerson
Hair | Duffy
Makeup | Diane Kendal
Set Designer | David White
Production | Sylvia Farago LTD Production