After 32 years of service at Macy’s Inc., Chief Marketing Officer Martine Reardon is stepping down on May 13th.
Reardon oversaw one of retail’s largest fashion marketing teams and was seen by many as pivotal in transitioning the retailer from traditional brick-and-mortar retail to the digital age. Under her watch the retailer created numerous brand partnerships resulting in synergies with Madonna, Beyonce, Justin Timberlake, Ryan Seacrest, and numerous others. She supervised American retailers’ largest consumer events, including the Macy’s Thanksgiving Day Parade and the Macy’s Fourth of July Fireworks.
According to Advertising Age’s Annual Spend report Reardon managed approximately $1.6B in advertising expenditures making Macy’s second in spending to only Target and Walmart. Of recent Reardon helped steer the Macy’s Believe campaigns which won numerous CLIO awards and put the American retailer on a global stage for holiday creative.
I am extremely proud of the work that I have led in building Macy’s into an international omnichannel brand. We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth.
She added, “I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”
It is with deep sadness that we accept Martine’s resignation from Macy’s. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine.
Macy’s stated they have begun a search for a successor.