McQ’s New Nonconformity Ads



By Olivia Pentell | Impressionist

McQ Alexander McQueen has recently released their latest Fall/Winter 2015 ad campaign, along with their new and improved logo. The logo now displays the name partially blocked out with a white bar, leaving only “McQ” in sight.

The company claims that this new change aims to convey the nonconformist persona and beauty alike of McQ’s men and women. The campaign additionally features models Alexandra Elizabeth Ljadov & Tobias Lundh shot by Harley Weir in Spring Studios, London.

The ads will soon appear in fashion print publications including Dazed, i-D, Wonderland, Rollacoaster and Man About Town as of August 2015.

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Photographer | Harley Weir
Stylist | Jodie Banes
Models | Alexandra Elizabeth Ljadov & Tobias Lundh