Often the delivery vehicle can be every bit as interesting as what is being delivered. We asked media master Todd Krizelman of MediaRadar to paint us a picture of the first half of 2015. Turns out painting by numbers makes quite the impression.
In a time when many believe that print advertising doesn’t work, fashion advertising is proof positive that it can be highly effective. Major fashion brands continue to actively market themselves successfully in magazines. The large form factor and high quality images continue to drive purchase intent, develop brand image, and raise awareness significantly.
*source: MediaRadar | Date range: Jan-June 2015