MICHAEL KORS feels the need for speed with October debut of Michael Michael Kors Holiday 2016 campaign by MARIO TESTINO
BY BRITTANY EGER
Michael Kors moves fast and furiously with his new Michael Michael Kors 2016 Holiday Campaign. The flashy- glam ad campaign broke this October 2016.
Burnt oranges, cool blues and dare devil reds set the mood for the bright, nighttime vibe of the shoot, featuring cars almost as impressive as the clothes. However, not even the neon lights could keep models Taylor Hill and Emmy Rappe from shining through the photos. These it girls of the moment brought Kors’ and photographer, Mario Testino’s youthful and energetic vision to life.
What better way to do the holidays than with velvety blacks and reds, fur coats bigger than life and attention stealing accessories? Kors knows exactly how to appeal to his market, giving consumers not only a lively, fabulous image to aspire to but plenty of gift-ables as well. iPhone cases, chained bags, smart watches, sunglasses and long necklaces are sure to be stocking pleasers this year. He’s even wowed us with his consistent timing of advertising for Q4 in October, while fellow competitors have spent all their energies in September, the Michael Kors team knows that holidays pack a financial punch.
We think its safe to say Kors won the race with this ad campaign and holiday sales for him are looking merry and bright.
Agency | In-House
Photographer | Mario Testino
Talent | Taylor Hill, Emmy Rappe