Mikimoto Brings “Pearls of Wisdom” with 7 Original Women in New Campaign
BY STEPHANIE PETTWAY
Originality, beauty, and uniqueness all embody what it means to be a woman. From the way they carry themselves, to knowledge they have, and the experiences they gain throughout the years. Mikimoto celebrates the fine quality of their pearl jewelry and the women who wear it with their new campaign “Explore the Original.”
The campaign, in collaboration with Aeba.Studio and SPOON Films, features a series of eight short films titled “Pearls of Wisdom”. One featuring the whole cast: Gelila Bekele, Hannelore Knuts, Linda Rodin, Rose-Marie Swift, Yoshiko Kris-Webb, and Yoyo Cao as they wear their pearls in ways that cater to their own unique style and personality.
The other seven allow for each self-made woman to share their “pearls of wisdom,” based on their success, failures, and other obstacles they have faced. All of the women range from models to moms, entrepeneurs to make-up artist, and designers to activist, and have different stories to share from the different walks of life they come from.
With finding all of these inspiring women from different ages and different fields of fashion, Mikimoto gave these women a platform to not only share how they have gained strength and originality, but have also allowed them to share it with women to empower, and motivate them to find themselves, and explore what makes them original.
Cast | Gelila Bekele, Hannelore Knuts, Linda Rodin, Rose-Marie Swift, Yoshiko Kris-Webb, & Yoyo Cao
Production | Aeba.Studio & Spoon Films