Meisel, Bianco and the Miu Miu team take to the streets
By Kenneth Richard | The Impressionist
Shifting from the surrealistic and dreamlike studios of previous seasons, Miu Miu opted instead for the hyperrealism of the street for Fall 2015.
The campaign lensed by Steven Meisel was designed to have a hand-held, improvised cinematic style, which counters the trend of overly determinative techniques of many houses. Creative Director Giovanni Bianco – of agency GB65, long-time Miu Miu collaborator –purposefully juxtaposes street style photography of yesteryear with that of today as men with weather-worn, felt fedoras and chocolate-brown suits pass Miu Miu’s latest models on the street.
The campaign is entitled “Subjective Reality”, which is fitting as the backgrounds are populated by the mini-dramas of crowds of bystanders captured in mid-gesture. The art direction is exquisite, balancing lighting, composition, character, and clothing. All the while making the viewer feel as though this was all a happy accident of an impromptu snapshot. No small feat, and the result is one of the house’s best campaigns in years and an early contender for one of The Impression’s Top 10 Ad Campaigns of the Season.
Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Steven Meisel
Models | Maddison Brown, Hailey Gates, Mia Goth & Stacy Martin
Stylist | Olivier Rizzo
Hair | Guido Palau
Makeup | Pat McGrath
Set Designer | Stefan Beckman