Moschino’s Barbie Collaboration
Jonathan Huynh | Impressionist
If you can dream it, you can be it- Moschino’s creative director Jeremy Scott has reinvented their doll size Barbie image and has brought it to life size. The Italian fashion house has collaborated with iconic dollhouse, Mattel, in reinventing their Spring 2015 collection by taking their glamour inspired pieces from the runway and bringing it to doll form, with a refreshing new-punk ambition.
Over the decades, there has been a plethora of designers who have collaborated with Barbie ranging from Christian Louboutin to Oscar De La Renta. Albeit, most of them simply miniaturized their previously designed duds. But that wasn’t the case for Scott, who designed a capsule collection built for two, you and your ‘mini me’ Barbie. The perspicacious collaboration has brought the capsule to greater ends, not just gaining additional attention from PR exposure, but also creating potential licensing revenue. The brilliance behind Moschino bringing life size to a Barbie collection, now aligns with the brand’s DNA.
Scott has taken the ultimate muse to life by giving the Barbie an edgy 1950’s vibe, featuring a slogan T-shirt, “The Most Moschino Shirt Ever”, and a quilted faux leather bomber jacket paired with a pencil skirt. The glamour doll was embellished with rad statement pieces, but still upheld Moschino’s gaudy look, by wearing gold earrings, gold chain belt, necklaces, a faux leather cap, and finishing her outfit is a mini quilted cross body bag. The capsule collection will feature eight-pieces and two Moschino Barbie t-shirts.
Take a step into Barbie’s closet to walk the runway with you and your mini me.