MOSCHINO’S SPRING 2017 CAMPAIGN FEATURES GIGI AND BELLA HADID AS REAL-LIFE PAPER DOLLS
BY SHAYLA KELLY
The campaign, shot by Steven Meisel and styled by Carlyne Cerf de Dudzeele, features the sister duo in paper doll dresses while in a sea of paparazzi. The collection, inspired by paper dolls, features trompe l’oeil t-shirt dresses and paper doll dresses with tabs, mirroring actual paper doll dresses perfectly.
The campaign feels as though it is telling a much deeper story, that these girls are really not much different from actual paper dolls at all. The Hadid sisters live in the spotlight, constantly being photographed and followed by paparazzi. Working as models, they are constantly being dressed up and styled a million different ways. Their personalities and personal lives are gone as soon as they step on set and in front of the cameras, in which they then become simple moldable figures standing there to look pretty and show off clothing. On set, they ultimately become paper dolls.
Moschino’s campaign is not only a metaphor, but also a mirror of the lives that supermodels live, constantly being followed and photographed. It’s unique in the way that it feels so realist and believable. It achieves what it wants to by being both eye catching for the everyday consumer who will only take a quick glance and for the true analyzers who will look deeper to see not only the beautiful garments, but also a unique metaphor buried within.
Photographer | Steven Meisel
Models | Gigi & Bella Hadid
Stylist | Carlyne Cerf de Dudzeele
Casting Directors | Piergiorgio Del Moro & Samuel Ellis Scheinman
Hair | Guido Palau
Makeup | Pat McGrath