By Kenneth Richard | The Impressionist
Mulberry gets cheeky this holiday in an ode to the sport of gift giving one-upmanship that would make Charlie Sheen proud. The spot is agency adam&eveDD first for Mulberry and likely won’t be their last.
Bypassing the sentimental heartstrings presented by fellow retailers, Mulburry instead embraces their inner Veruca Salt with a posh household of family members competing for the affections of the eldest daughter. Each present topping the other until . . .
The casting and performances are spot on and a hysterical antidote to the tear tugging ads of the season thus far.
Creative Agency | adam&eveDDB
Executive Creative Directors | Ben Priest, Ben Tollet & Emer Stamp
Creative Directors | Richard Brim & Daniel Fisher
Copywriter | Miles Carter
Art Director | Sophie Knox
Production Company | Rattling Stick
Director | Andy McLeod
Editor | Johnnie Scarlett at The Quarry
Soundtrack name and Composer | When It’s Christmas Time, David Tobin / Jeff Meegan / Charley Harrison
Illustrator | Harry Malt
Post-production | Big Buoy
Audio post-production | Wave