No ‘Mrs.’ for Natalie Portman as she keeps the ‘Miss’ in Dior


BY KENNETH RICHARD

We wanna be free. We wanna be free to do what we wanna do . . . and that’s what we’re gonna do.

Peter Fonda
-The Wild Angels, 1966

With Valentine’s Day around the corner, Miss Dior wished to remind all the wild angels that not all paths to happiness lie at the end of a wedding aisle with the release of their new Miss Dior fragrance commercial. In the spot, a nervous bride played by Natalie Portman feels that life is too full of color to be tied down in a black and white marriage for her and the Miss Dior brand.

The film, shot by The American and A Most Wanted Man director Anton Corbijn, opens with Portman on her wedding day preparing to walk the aisle with more than a mild case of wedding day doubt. Set in the idyllic Cote D’Azur French Riviera, Natalie proceeds to meet her  father and stroll down the aisle as the scene flashes from the black and white shackles of the wedding to a colorful life of running free. Eventually the theme of escapism draws her to the ocean to be freed by a Dior helicopter and ride off into the sunset as Janice Joplin’s “Piece of My Heart” bellows.

The story is clearly about escaping and speaks to the “I’m too young to be tied down” element that is quintessentially the “Miss” of Dior. The spot is quite literal, but is beautifully shot and edited.  We have to applaud the brand’s thematic risk to not paint marriage as the happily-ever-after that many brands do. However, it does it in a way that is very Dior: sophisticated, elegant, charming , but without mystery.

 

Director | Anton Corbijn
Talent | Natalie Portman
Music |  ‘Piece of my Heart’ by Janis Joplin


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