DVF Appoints Nathan Jenden As Chief Design Officer and VP, Creative
BY KENNETH RICHARD
Nathan Jenden is returning to DVF, the house he worked at for a decade in the early 2000s, as the labels Chief Design Officer and VP, Creative, overseeing all design for the house.
“It is with joy and pride that I look forward to welcoming Nathan back at DVF,” said founder Diane von Furstenberg. “Nathan is an extremely talented and technically skillful designer who also has a great gift at surrounding himself with young, emerging talent. He totally embraces the DVF woman and the brand enjoyed its greatest commercial success during his tenure.”
Jenden spent 10 years at DVF as Creative Director working alongside the founder from 2001 to 2011. After studying at Saint Martins and the Royal College of Art, Jenden apprenticed with John Galliano. Moving to New York in 1998, he spent three years as design director with Daryl K before joining the DVF house. He launched his own namesake label during New York Fashion Week 2005 showing until 2011 and most recently served as the creative director of Bebe.
His arrival back at DVF follows on the heels of recent departure of Jonathan Saunders who served as Creative Director since 2016. Saunders tenure marked several changes for the house included a revamped logo and shift to smaller presentations. He departed the house in December shortly following an announcement from Von Furstenberg that she planned to sell an equity stake in her business. Jenden will report directly to Diane von Furstenberg and DVF’s board.
His familiarity with the house should aid in his first challenge, presenting a Fall 2018 collection next month in February during New York Fashion Week.
“The fundamental essence of DVF that Diane created is an identity that has empowered women everywhere, delivering accessible style, confidence, independence and a sense of self-worth. Diane delivers that message not only through fashion, but in her approach to life, her love of art, culture, diversity and philanthropy. I see DVF as being more relevant today than it ever was in its message of self-empowerment while being dynamic and modern. I want to give the DVF girl what she wants when she wants it, and with the joie de vivre and sense of purpose that epitomizes Diane, DVF the brand and the spirit of women today. And most importantly of all I want to make great clothes that resonate with women,” says Nathan Jenden.
Photo | Randy Brooke/WireImage