Bold CK Fragrance Classics Take a New Turn
By Olivia Pentell | Impressionist
Leading a legacy of designer wear and fragrances, Calvin Klein has recently introduced fresh campaigns for fan favorite fragrances, euphoria and eternity now.
For the fragrance’s 10th anniversary, the 2015 euphoria global advertising campaign features the return of supermodel and philanthropist, Natalia Vodianova, in sultry, passionate colors of fuchsia and violet, along with studly male counterpart, Tyson Ballou.
euphoria Calvin Klein is a major franchise within the Calvin Klein house, and the fragrance has a sophistication that resonates with women around the world (…) Natalia Vodianova truly embodies the sensual glamour and sophistication of the euphoria woman.
The campaign was shot on location in Hawaii by renowned fashion photographers Inez Van Lamsweerde and Vinoodh, along with the help of creative agency Lloyd & Co.
Similarly, the 2015 eternity now fragrance campaign features more romance, this time with a bit less sensual beach-play. The global campaign highlights real-life couple, models Jasmine Tookes and Tobias Sorensen, shot by renowned photographer Cass Bird and directed by Trey Laird of Laird + Partners. The campaign was shot on location in New York City in black and white – expressing once again the emblems of love and emotion.
The launch of ETERNITY NOW Calvin Klein expands the already widely successful ETERNITY Calvin Klein fragrance business, introducing it to a new, youthful customer. The striking advertising campaign conveys the energy and allure of this compelling fragrance.
View both campaign images and euphoria video below:
Agencies | Laird + Partners (eternity now) & Lloyd & Co. (euphoria)
Creative Director | Trey Laird (eternity now)
Photographers | Cass Bird (eternity now) & Inez Van Lamsweerde and Vinoodh (euphoria)
Models | Natalia Vodianova, Tyson Ballou, Jasmine Tookes & Tobias Sorensen