MARGOT ROBBIE is the new face of CALVIN KLEIN’S Deep Euphoria Fragrance
BY LIANA MATTERA
Calvin Klein has just named Margot Robbie the face for the brand’s latest women’s fragrance campaign, Deep Euphoria. Partaking in the films, The Wolf of Wall Street, The Big Short, and Whiskey Tango Foxtrot, Robbie has built her own fanbase, which will increase over the summer as she has the lead in upcoming projects The Legend of Tarzan and Suicide Squad. And with over 2.2 million Instagram followers to her name, Calvin Klein and Coty Fragrances gain more than simply a beautiful face.
Ms. Robbie perfectly embodies the modern femininity of the empowered deep euphoria woman that we believe will resonate with women around the world.
The announcement comes a day after Robbie walked the red carpet at the 2016 Costume Institute Benefit at the Metropolitan Museum of Art in New York City on Monday night, where she was dressed by Calvin Klein Collection. And as the house shorts creative directors this upcoming fall, it is a smart move to create celebrity drama and interest around some of the house’s major brand extensions.
Robbie joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand’s iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington Burns, Natalia Vodianova, Rooney Mara, Diane Kruger, and Doutzen Kroes.
One thing is for sure as Robbie joins Calvin Klein’s legion of fragrance models, who have enhanced their careers via the partnership, it is a far cry from a suicide squad.