The Store Scout | NUDIE JEANS Munich
BY KENNETH RICHARD
Nudie Jeans has taken their first freestanding store step in Munich, opening their latest shop in a late 19th century building located in the Gärtnerplatzviertel neighborhood.
The 85 sq. meter space fuses its heritage of the original architectural space with minimalist modernity representative of mid-century design. Conceptualized by in-house interior architect Ida Toll, the interior blends elements of untreated steel and concrete punctuated with vintage fixtures and furnishings. All shown off in the space with a palette of off-white, steel grey and subtle shimmering of green.
Tensioned racks between floor and ceiling and dropped spotlights provide an invisible gridded floorplan, while powerfully highlighting original architectural features, in particular three original archways dominating the full width of the space. Fixtures also speak minimalist – framework tables are fabricated from expanded metal; while the dominating “denim wall”, a staple in past retail launches, has been pared down into a modular shelving matrix. Stripped back, gritty industrial and a sustainable sensibility may seem contradictory, however this interplay has become an indigenous watermark for the Swedish brand’s stores.
Visitors to the store will find organic unisex denim collections, men’s collection and accessories and a complimentary denim repair service as standard. The neighborhood, close to amenities of the city center while having its own independent local spirit, attracted Nudie Jeans to plant roots down.
Architect | Ida Tol
80469 München, Germany