Paris Vogue’s March Cover featuring Lara Stone, Kate Moss & Daria Werbowy winks at their recent past


By Kenneth Richard | The Impressionist

Magazines are a heavy lift. Not just in terms of paper weight, but in terms of the volume of ideas that need to be turned out month after month to keep them fresh. When an editorial idea hits, a publication will often turn it into a monthly column, enabling the team to focus on the content rather than the concept. However, when it come to covers, magazines almost always turn the page, recreating the wheel with each issue. But Emmanuel Alt and the team at Paris Vogue know a good thing when they see it and with a bit of a wink at themselves, tackled their March 2015 cover by revisiting their September 2012 cover success.

That success took the form of multiple covers lensed by Mert Alas and Marcus Piggott, featuring a triple threat of talent in Lara Stone, Kate Moss & Daria Werbowy all posed identically in the same outfit. The cover went on to be one of their best selling issues and worthy of revisiting three years later for Paris Vogue’s March 2015 issue, shot by the same photographers, with the same models, again posed identically and wearing the same outfit (Prada).

We applaud the bravery in this internet age to, dare we say, repeat themselves. While designers and brands do it all the time – they even have a name for it: “bestsellers” – publications don’t do it with their covers although we think certain covers can be classified as bestsellers, too. So, note to all you magazines out there: some stories are worth retelling.


Paris Vogue March 2015

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Paris Vogue September 2012

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March 2015
Photographer | Mert Alas and Marcus Piggott
Models | Lara Stone, Kate Moss & Daria Werbowy
Stylist | Emmanuelle Alt

September 2012
Photographer | Mert Alas and Marcus Piggott
Models | Lara Stone, Kate Moss & Daria Werbowy
Stylist | Emmanuelle Alt, Katy England & Joe McKenna
Hair | Paul Hanlon & James Pecis
Makeup | Charlotte Tilbury & Lucia Pieron
Manicurist | Lorraine Griffin
Set Design | Daryl McGregor