It would appear that the idiom “You Can’t Teach an Old Dog New Tricks” is nowhere near the case for the Polo Ralph Lauren team with the release of their ode to man’s best friend. We applaud the suggestion of using a handbag as an item to fetch and thought that it could potentially lead to shorter handbag life cycles and thus ultimately more replensihment sales. Our Wall Street friends liked this idea too and it surveyed well to our panel of dogs at home.  However strangely enough the idea did not catch on with many of the ladies here in the office. Until they saw the video and got excitedly jumpy about ‘Jumpy’ the dog.

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