Creatives Magnus Berger & Tenzin Wild Help Prabal Gurung find his Form for Fall 2015


By Kenneth Richard | The Impressionist

Simplicity is the ultimate sophistication.

Leonardo da Vinci

The closing argument in the case of “Is less is more?” was finally put to rest today by Creative Directors Magnus Berger and Tenzin Wild, who won over the jury with their Fall Prabal Gurung campaign.

The page stopping campaign lensed by fashion frontman Daniel Jackson features a captivating Caroline Trentini devoid of gimmickry, but packed with sultry sexiness. The result is a wholehearted verdict that indeed less is often more. Credit goes to the duo for the concept, but more importantly to the designer himself who wisely took a strong collection inspired by the Adirondacks and understood that in an overcrowded market, space itself is the ultimate luxury.

Of particular note is how the collaborative thinking from Piergiorgio Del Moro’s casting to Didier Malige’s hair to Clare Richardson’s styling helps round out the creative direction that draws the eye to the collection itself ,which is the ultimate goal. Simplicity may not be as easy as it looks, but when it looks this good, business can get easy.

Prabal Gurung fall 2015 ad campaign Caroline Trentini photo Prabal Gurung fall 2015 ad campaign Caroline Trentini photo Prabal Gurung fall 2015 ad campaign Caroline Trentini photo Prabal Gurung fall 2015 ad campaign Caroline Trentini photo Prabal Gurung fall 2015 ad campaign Caroline Trentini photo


Agency | Berger & Wild
Creative Direction | Magnus Berger & Tenzin Wild
Photographer | Daniel Jackson
Model | Caroline Trentini
Stylist | Clare Richardson
Hair | Didier Malige
Makeup | Romy Soleimani 
Casting | Piergiorgio Del Moro 
Production | Nikki Stromberg
Location | Pier 59 Studios