The Impression’s Look at Proenza Schouler’s Spring 2015 Video
By Kenneth Richard | The Impressionist
In Steven Soderbergh’s 1989 film “Sex, Lies, and Videotape” a cheated on housewife played by Andie MacDowell comes out of her repressive shell with coaxing by a stranger, played by James Spader, who has a fondness and fetish for interviewing women on video tape. For Proenza Schouler’s spring 2015 film director/photographer Harley Weir and creative director Jen Brill touch on similar taped confessional nuances in the brand’s new short film.
There is a sexual undertone at work in the piece from the opening moment when the voiceover states that ‘legs are not doors’ as the model stands to pull one leg up – clearly suggesting otherwise – to the dialogue professing love for ‘hot milk.’ Sexual innuendoes are rampant in the piece as models get casual, playfully rolling around set while caught chatting about nothing in particular but the viewer is left feeling as though a secret temptation confessed.
The cast includes Chloe Sevigny, Fei Fei Sun, India Salvor Menuez, Laura Love, Liv Tyler, Liya Kebede, Olympia Scarry, Raina Hamner, and Solveig Almaas, who each reveal a line or two that, when edited together, make for a piece that could have easily become a ‘go to’ for the character played by James Spader. Toss in fruit and flower symbolism and the videotape piece is ripe with sex. And that is no lie.
Director | Harley Weir
Creative Director | Jen Brill
Models | Binx Walton, Chloe Sevigny, Fei Fei Sun, India Salvor Menuez, Laura Love, Liv Tyler, Liya Kebede, Olympia Scarry, Raina Hamner, & Solveig Almaas
Stylist | Sara Moonves
Hair | Duffy
Makeup | Susie Sobol
Manicure | Yuko Tschihashi
Set Designer | Matt Jackson
Casting | Kegan Webb
Producers | Ed Brachfeld, Simon Malvindi & Tiffany Chang
Editor | Harry Schleiff
Production Coordinator | Liz Bornestein
Production Assistant | Matt Gibbs
Post Production Services | NC17
Colorist | Mickey Rossiter at The Mill
Sound Mix | Eddie Cooper
Flame Artist | Lee Towndrow
Location | Milk Studios New York