Elizabeth Moss, founder of RARE Digital, unveils the art of perfection in her time lapse photoshop videos.

By Danielle D’Onofrio | Impressionist

With the release of RARE Digital Art’s quick retouching videos, critics are bound to comment on the unfair standards of perfection this video promotes and the role the fashion industry plays in promoting such unrealistic ideals. In just 90 seconds, the time lapse video shows the incredible transformation of a model with everyday skin, into an aspirational fashion beauty.

Since the dawn of time, there has been an ideal of beauty. Renaissance women who strived for pale skin rubbed lead makeup into their skin. Women of the Han dynasty endured unimaginable pain as their toes were broken to achieve smaller feet. Today women left and right voluntarily go under the knife to keep age at bay. Unlike these invasive practices, no one was harmed in the making of this video. That’s because the only tools used to achieve perfection were Photoshop and the masterful skill of Elizabeth Moss.


Like the legendary classic artists, Elizabeth has honed her craft, gaining clients like Vogue Italia, W, David Lachapelle, The New York Times and Yves Saint Laurent when she was just 20 years old. However, the founder of RARE is more than just a digital artist. Moss has an innate passion for all art forms, having her photography and paintings featured in gallery exhibitions around the world. While Moss is usually erasing blemishes, it is important to note that she sometimes intentionally adds flaws. One might be surprised to hear that her goal when working with an image is to enhance it while still being mindful to preserve the integrity of the original image.

The Impression reached out to Moss to hear her perspective on the current climate around the art of retouching.

The calls to restrict photoshop use raise serious issues regarding the artist’s rights of expression.

She went on to say, “I’ve seen some editorials that boast ‘no photoshop’. The problem is how terribly restricted the photographers are in those situations, especially when working with top models or celebrities who have PR teams behind them. They find an interesting angle where they’re shooting directly into the subject’s leg, making it look 3 times larger than it is in reality. It’s a great shot, but they can’t take it. Or, they’d like to use very harsh lighting for mood, but harsh lighting amplifies skin flaws and imperfections. Without a post production process, images like this would never be taken.”

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Artists must have the creative license to use these tools or we will end up in a world with incredibly boring images. I wonder if people realize the horrendous implications that such restrictions would have on the art form of photography as a whole. I work closely with the creative direction team prior, during, and after the shoot. Photoshop is just another tool that is integrated into the concept of each project, allowing the artists to more closely achieve their visions.

Elizabeth Moss
And The Impression is inclined to agree, as part of the appeal of the fashion industry is its aspirational vision. It exists outside of reality because it does not portray how life actually is. Throughout time, master artists have shown us through different mediums what the unattainable looks like. We know perfection is not physically possible and that’s why we need artists like Elizabeth Moss to show us the art of perfection.


To see more of RARE Digital click here.