Raul Guerrero, Fashion Stylist Interview

Fewer industries offer a broader arrange of career opportunities than fashion. In our ongoing series, The Impression highlights some of the industry’s most talented people and interesting jobs.

How did you get your start in styling?
When I moved to New York from Southern California, I knew about three people, so I started working for a small publication from London to start building relationships with other artists. My first assignment was to interview a men’s designer (Kyle Fitzgibbons from Native Son), I spent a few days with him getting to know his process — our taste and backgrounds aligned so well that he invited me to style his show during fashion week. That was my first styling job, to this day Kyle and I still work together.

What stylist/photographers from the past or present have influenced you the most?
Stylist, definitely Olivier Rizzo, Marie Amelie Sauve and Polly Allen Mellen. Photographers, Willy Vanderperre, Juergen Teller and Hedi Slimane.

Photo | Brian Schutza

What makes for a great styled story?
Consistency and the ability to add newness to new work without alienating the core identity of the stylist’s brand.

What are the biggest challenges facing you now?
How the number of social followers and how that can affect a client’s decision to bring you on board a project.

What sort of impact do you think digital has on styling?
Digital has made styling crucial outside of fashion images too, defining your own personal style on social media is almost as important as the number of followers. It also has shifted that way we consume images creating a higher demand for stylists across different markets.

Favorite Film
Pedro Almodóvar’s The Skin I Live In and Jonathan Glazer’s Under the Skin.

What are your favorite online destinations?
CNN & The Talks

What type of impression do you want to make?
Fluidity. I’d like for my work to continue contrasting and unifying opposites — wearability vs. the avant-garde, femininity vs. masculinity or optimism vs. darkness, but most importantly diversity. I don’t want anyone to feel alienated by my work, we are all allowed dream and aspire.

Raul Guerrero is a Fashion Stylist on the The Impression Biannual Vol. 2