Renata Gar, Fashion Stylist Interview
Fewer industries offer a broader arrange of career opportunities than fashion. In our ongoing series, The Impression highlights some of the industry’s most talented people and interesting jobs.
How did you get your start in styling?
I had an opportunity to try styling while getting my Bachelor’s in Business and decided it fit me more than any nine to five I would ever find. I haven’t had another “job” other than freelance styling and am thankful I was able to continue to do what I love as my career.
What stylists/photographers from the past or present have influenced you the most?
Definitely Solve Sundsbo, the master of experimental, and Steven Meisel, the master of storytelling. I was able to see fashion as a tool to creating art and powerful visual stories rather than being a commercial frivolous money machine.
What makes for a great styled story?
A great styled story is when the character is present and the model becomes it. There’s a specific visual language and effortlessness which transforms the girl who walks in the studio into another girl who walks on the set.
What are the biggest challenges facing you now?
Finding balance between creating art and working commercially. It’s always a challenge to choose to do more of one and less of another, but eventually I hope they will completely merge as much as they possibly can.
What sort of impact do you think digital has on styling?
Like with everything, there’s always the good and the bad. We have this huge resource to see what others are doing and make educated decisions on what you create and with whom, or just get lost in the saturation of it all. It’s really up to you. One of the best things, in my opinion, is that it opens the door to young and upcoming creatives to share their work and get discovered by large clients and one of the worst things is seeing tons of monotone stories because a certain photography style becomes trendy and editors are pulling the same IT piece as everyone else.
What type of impression do you want to make?
I am here to make timeless images and work with teams who have as much passion for their craft as I do. I’d like to share another point of view and help brands speak their vision through images.
Renata Gar is a Fashion Stylist on the The Impression Biannual Vol. 2