Replay Bridges the Industrial Divide with their Fall Campaign by Giampaolo Sgura


By Marissa Tozzi | Impressionist

Jeans have always been rough and industrial, and used to be worn only by men for working purposes. And what a perfect way to go back to their roots by shooting Replay Denim’s fall 2015 campaign on an industrial bridge in New York City, almost like you were workers back in the day. Rising star Crista Cober represents the campaign, shot by Giampaolo Sgura.

Working alongside Adrien Sahores, the two modeled distressed-styled jeans and rocked black leather jackets. In these black and white shots, the messy-hair and little-to-no makeup look that they gave Cober brought out her inner rebellious tomboy. Looks like Replay is bridging the gap between fashion and the industrial world in their new campaign.

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Photographer | Giampaolo Sgura
Models | Crista Cober and Adrien Sahores
Stylist | Giovanna Battaglia
Hair | Franco Gobbi
Makeup | Jessica Nedza