By Kenneth Richard | The Impressionist

Interestingly enough one of the most fashionable TV spots out of the UK this holiday season is for home, toys and electronics retailer: Argos.

In a spot that should capture attention of those from Gap to Target, the retailer leverages RUN-DMC’s ‘Christmas In Hollis‘ to create a massive block party, pun intended, full of colorful effects and characters. Disco balls, roller-blading blondes, blowdryers, floating soccer balls, an Alaskan Husky, flashing cameras and antlers all come together to show off Argos holiday offering to the house shaking anthem.

We don’t know what is in the water in the UK but we’ll have a double of whatever agency Chi & Partners is drinking as the spot is fun, fresh, and festive. Everything we love about the holidays.


Agency | Chi & Partners
Creative Direction | Jim Bolton
Director | Georgie Greville & Geremy Jasper
Executive Creative Director | Jonathan Burley
Production | Friend London
Music | ‘Christmas In Hollis’ by RUN-DMC