By Danielle D’Onofrio | Impressionist
Making Moves-Saint Laurent is on the move…..to the Left Bank, that is. Hedi Slimane announced that Saint Laurent’s headquarters will be moving back to the Left Bank of the Seine river, where the fashion house first began in 1961. As the brand stated on Monday, they want to pay “homage to the French house’s creators, Yves Saint Laurent and Pierre Bergé, within the Rue Babylone and Rue Bonaparte tradition”. The strategy for Saint Laurent is to return the company to its roots by anchoring it in the Left Bank, where the line was first sold in the original Rive Gauche store that opened in 1966.
Laurent won’t officially call it home until renovations are completed on the Penthémont Cistercian Abbey. The renovations on the 9,900 square foot complex, that dates back to 1961, are estimated to be completed in 2018. This move follows the migration of Saint Laurent’s couture division and ateliers to the Hôtel de Sénecterre, a 17th century Parisian town house. Similar to how Laurent’s artistic director Slimane oversaw all of the renovation at the Hôtel de Sénecterre, he will also oversee the details of the upcoming renovations to the Abbey.