Salvatore Ferragamo The World is a Work of Art Spring 2018 Ad Campaign
BY SHAE CRONIN
Salvatore Ferragamo brings The World is a Work of Art for their Spring 2018 ad campaign. Under the creative direction of Paul Andrew and agency DJA, the campaign highlights the accessories as if they were on display in a museum, literally putting them on a pedestal.
The campaign is shot amidst lavish interiors filled with splendid Italian works of art. Karmin Saldi’s pure graphic portraiture captures the modern sophistication of this season’s muses—Faretta, Fei Fei Sun, and Luc Defont-Saviard in a manner that is visually stimulating to say the least.
The images and videos allude to this idea that ‘The World is a Work of Art.’ The models are depicted through a black and white filter, while the brand’s accessories are seen in color. Bringing the focus to the true stars of the campaign, the shoe and handbags, which are shown placed on pedestals in an art gallery manner, further depicting them as works of art or statues. Pushing along the overwhelmingly present theme of the idea that “the future depends on the rich traditions of the past.”
Salvatore Ferragamo’s Spring 2018 campaign is brilliantly artistic, stunningly sophisticated, and uniquely composed as it merges together the influential components of the past with those of innovated modern day style.
Agency | DJA
Creative Direction | Paul Andrew
Photographer | Karim Sadli
Models | Faretta, Fei Fei Sun, & Luc Defont-Saviard