SIES MARJAN shares his friends in The Girlfriends Project


BY RACHEL DOWNS

For his first campaign, designer Sies Marjan turned the lens on those closest to him with the launch of new Fall 2016 ad campaign entitled The Girlfriends Project.  The ad campaign features real friends of the artist, Cynthia Scholten, Megan Bowman Gray, Nur Elektra El Shami, Patty Lu, and Trish Goff, wearing clothes from the Sies Marjan Fall/Winter 2016 debut collection.  Creative director, Sander Lak, wanted to show the personal side of how the clothes become a part of these women’s lives.  He said he was inspired when “I had some girlfriends order some pieces and their enthusiasm for the clothes made me so happy that I wanted to capture and share that moment.”

The photographs taken by Kacper Kaspryzk exude that friendliness and warmth of intimacy.  The effect is lovingly handcrafted, artistic even, as it pulls you, for a moment, into the relationship between the artist, the clothes, and the wearers.  It makes you feel the care that Lak has taken with the design and curation of his collection.  It’s a personal project reaching out to the women in his life.  By wearing his clothes, perhaps we can become a part of that magic.

Creative Director | Sander Lak
Photographer | Kacper Kaspryzk
Models | Cynthia Scholten, Megan Bowman Gray, Nur Elektra El Shami, Patty Lu, & Trish Goff