The Impression’s Ongoing Series Spotlighting Fashion’s Leading Creative Agencies


By Kenneth Richard | The Impressionist

Simmonds ltd.

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Project that Impressed Us
Public School
With a label named Public School, the creative direction can easily veer off course, like the ramblings of an ancient history professor. Fortunately for designers Dao-Yi Chow and Maxwell Osborne of the New York-based cutting-edge label, Simmonds ltd. crafted several on point campaigns, marrying downtown edge with fashion intellectualism. The Spring 2015 campaign lensed by Gregory Harris literally takes the brand to the higher equation, as models behind glass boards write complex theorems with black pen strokes. The campaign’s video gives the viewers the idea that those that attend Public School can compete with any luxury institution.simmonds ltd.001 2

 


 A few of their clients*
Alexander Wang
Balenciaga
Bally
Dazed & Confused
Edun
Garrard
Hood By Air
Hussein Chalayan
ICB
J.W. Anderson
Lane Crawford
Prabal Gurung
Public School
Stella McCartney
Tods
Vivienne Westwood
Whistles
Zara
*not all clients may be currently engaged


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LEAD CREATIVE | CHRISTOPHER SIMMONDS
CONTACT INFORMATION
52a WHITMORE ROAD

LONDON, N1 5QG
T +44 207 254 2813
INFO@SIMMONDSLTD.COM
REPRESENTATION
MANAGEMENT ARTISTS
mao@managementartists.com
US 212 931 9311
EUROPE + 33 1 4271 6060