The Store Scout, SOTF Florence
BY MARISSA TORSIELLO
SOTF recently opens in the historic city of Florence, Italy.
Popular brands including Adidas Originals and Y-3, as well as upscale sneaker labels Buscemi, Common Projects, and accessories from the likes of Thom Browne and DITA are sold in SOTF. The interactive boutique is decked out with the latest technology, stocked with iPad’s that give customers the opportunity to shop, check size availability, and checkout without the help of a sales associate. The white marble provides a chic and personal in-store shopping experience, crafted in a way that accommodates each and every customer.
Decorated with costly materials such as gold accents, SOTF provides a unique and futuristic atmosphere, creating an innovative way for luxury sneaker shopping.
Via De Tornabuoni 17/R