The Store Scout | FURLA San Fransisco Pop-Up
BY MARISSA TORSIELLO
What better pop-up location for an Italian accessories brand than the West Coast? As part of their global expansion strategy, Furla is opening a pop-up shop boutique in one of the fastest growing cities- San Francisco. The shop will be located in the premier shopping destination of Union Square where art galleries, hotels and theaters contribute to the area’s dynamic character, not to mention in perfect time for the holiday rush.
The new opening represents an additional step in Furla’s expansion strategy. San Francisco has grown so fast in the past few years and it is the perfect West Coast destination for Furla since the connection with its sophisticated and elegant customer.
Occupying over 1,000 square feet, the San Francisco location will be housed in a converted townhouse dating from 1909. The newest holiday collection will be on full display and will include plenty of items such as bags, shoes and scarves. The opening of this new store marks the 13thFurla location in the U.S. and the brand’s 24th shop in the Americas. The brand intends to continue to boost its expansion strategy into next year.
The pop up boutique is designed to personify the Furla brand and customer, combining Italian heritage and quality with bright colors and creativity, in the city known for housing luxury designers.
216 Stockton St.
San Francisco, CA 94108