David Beckham, Pharrell Williams, Rita Ora and Damian Lillard for Adidas Superstar Shoe Challenges the Notion of What Makes a Superstar
By Kenneth Richard | The Impressionist
In an age where youth feel they are five minutes away from being famous, Adidas recent spot for their Superstar shoe plays with the perception of what defines a “Superstar.” In the provoking spot created by New York-based creative agency Johannes Leonardo and directed by Karum Huu Do, superstars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard share their point of views of what superstardom is by expressing what it isn’t.
It’s not about the number of views, likes or shares.
It’s not about trying to be the next big thing.
It’s not about following in someone else’s footsteps.
It’s not about having your name on a flag or a jersey.
The film will be accompanied by six shorter edits, including a 30 second version to launch Pharrell’s forthcoming Supercolor collection. Takeovers in Times Square and Madison Square Garden, and below-the-line activations across PR, social, digital, retail and experiential will support both the campaign and product drops, including further collaborations with Pharrell and Rita Ora.
While the irony of these superstars, who obviously have teams working on social shares, isn’t lost on us, it does suggest that being a “Superstar” is a by-product of those efforts rather than the goal. And in truth, the best Superstars are “not”.
Agency | Johannes Leonardo
Communications Strategy | Three Sixty Communications
Director | Karum Huu Do
Talent | David Beckham, Pharrell Williams, Rita Ora and Damian Lillar