By Kenneth Richard | The Impressionist
Before the flood of holiday campaigns makes Grinches out of all of us, The Impression wanted to share the joy of last seasons most creative and hysterical promotion by Harvey Nichols, “Sorry, I Spent It on Myself.” Tackling the subject of greed in comical fashion the amusing 2013 holiday campaign advertised cheap gifts you could buy for friends and family so you could spend more on yourself.
The campaign, lead by Adam & Eve DDB UK, went on to deservingly win a record number of four Grand Prix in Cannes for Film, Press, Integrated and Promo & Activation. The 360 degree campaign featured a teaser campaign, instore promotions, unique giftables, digital platform, posters and wrapping pager, downloadable gift cards, and the brightest online holiday spots of 2013.
We wanted to spread a little holiday cheer and share the campaign in it’s entirety including the case study for all to enjoy.
Advertising Agency | Adam & Eve DDB, UK
Executive Creative Directors | Ben Tollett, Ben Priest, Emer Stamp
Creatives | Richard Brim, Daniel Fisher
Business Director | Paul Billingsley
Planner | Jessica Lovell
Account Manager | Kannayo Okolie
Creative Producer | Kirsty Harris
Art Buyer | Daniel Moorey
Designer | Alex Fairman
Photographer | James Day