BURBERRY brings narrative and passion to the screen with the launch of their holiday campaign, starring DOMHNALL GLEESON and SIENNA MILLER, directed by ASIF KAPADIA


BY MARISSA TORSIELLO

Continuing with Burberry’s celebration of British heritage from last year’s campaign, the brand celebrates its 160-year anniversary of the iconic and timeless brand with more than just a holiday campaign. Burberry gives us a narrative, built as a short drama film around the core founder of the brand, Thomas Burberry, showing his involvement in critical moments of the nation’s landscape.

burberry-holiday-2016-fashion-film-the-impression-09This short movie was directed by Asif Kapadia and starred Sienna Miller, Dominic West, Lily James, and Domhnall Gleeson, of “Star Wars: The Force Awakens,” plays Thomas Burberry. The actors re-enacted real life moments including: Thomas’ invention of the weatherproof fabric, dressing the military, and outfitting polar explorers and pilots. Sienna Miller plays Sara, Thomas’ fictional lover and mother to his children. Dominic West plays Sir Ernest Shackleton, the polar explorer who wore Burberry gabardine for three explorations. Lily James plays Betty Dawson, the fictional female pilot character, inspired by the real life achievements of Betty Kirby-Green, who completed a record-breaking round trip from England to Cape Town in 1937 in “The Burberry” airplane, while dressed in Burberry. The film turned the brands history into what could easily be an action-packed feature film drama complete with a love triangle incorporating a wife and mother, father and son, and pilot with a love affair.

This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words. The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows. To do justice to this story, we turned to a team of truly great twenty-first century British talent: Asif Kapadia, a director whose work I admire enormously, and a cast of our brightest and our best actors: Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. We feel very proud to be sharing The Tale of Thomas Burberry this Christmas – his spirit and his vision are still at the heart of everything we do at Burberry today.

- Christopher Bailey, Burberry Chief Creative & Chief Executive Officer

Burberry shares their beginning story for the first time, using technology to their advantage for their 160-year anniversary, providing them with big opportunities to express themselves. They are tying the inventor of it all into some of England’s major marquee moments. The super syntagmatic momentary film goes above and beyond anything we’ve seen in fashion film, acting as a trailer for a movie, leaving everyone wanting more.

 


Behind-the-Scenes


The Cast Shares Their Christmas Traditions

 

Sienna Miller

SIENNA MILLER
What is your favorite Christmas film?
My favorite Christmas film is ‘It’s a Wonderful Life’. Definitely something I watch every Christmas.

What is your favourite Christmas song?
My favorite Christmas song is ‘Fairytale In New York’ by The Pogues.

What is your favorite thing about Christmas?
My favorite thing about Christmas is it being a time of year when everybody reconnects and gets back together and it’s an excuse to eat food all day which I love. I very rarely get out of my pyjamas for Christmas, much to the chagrin of my family, and this Christmas will be no different, except I’ll be dressed in my brand new Burberry silk pyjamas, which means I can run out to the shops or the pub and not be ashamed to be seen.

What is your favorite Christmas memory?
My favorite Christmas memory was last year when for the first time my daughter was aware of what Christmas was and she saw her stocking at the end of her cot.

With the holidays approaching, what is your go-to gift?
I love getting pajamas – I buy people what I like to get. I gave everybody pyjamas last year that were really beautiful and I think make women feel kind of special. For my daughter, maybe a rocking horse would be nice. That just came to me, but honestly I’m that person on Christmas Eve who’s running around crying in a department store. I’d love to say that I’ve thought about it, but I haven’t. So I end up being wildly overgenerous because it’s last minute. I’m good at giving gifts, but I’m not organized.

Burberry September 2016 Collection - Arrivals

LILY JAMES
What is your favorite Christmas film?
My favorite Christmas film is ‘Love Actually’.

What is your favorite Christmas song?
I do like a lot of Christmas songs but my favourite one is ‘All I Want For Christmas’!

What is your favorite thing about Christmas?
My favorite thing about Christmas is family getting together.

What is your favorite Christmas memory?
When my brothers and I were little we each had a stocking with tinsel around the edge and our initials. We’d come down the stairs in the morning in our pajamas and there’d be presents spilling out of our stockings. I wish I was that age again!

What was the best gift you ever received?
The best gift I ever received when I was younger was a Diabolo. My brother and I had such a fun year doing a lot of Diabolo tricks!

What was the best gift you have ever given someone?
I bought my mum this bracelet and every Christmas I add a charm to it.


Sienna Miller and Dominic West celebrate: 'The Tale of Thomas Burberry' in New York

DOMINIC WEST
What is your favorite Christmas film?
My favorite Christmas film is probably ‘Bad Santa’. It still makes me laugh, though I’ve seen it quite a few times now. It’s the perfect antidote to Christmas films.

What is your favorite Christmas song?
My favorite Christmas song is ‘Fairytale In New York’ by Kirsty MacColl and The Pogues.

What is your favorite thing about Christmas?
My favorite thing about Christmas is the smell of a Christmas tree. That always evokes incredible memories of my childhood.

What is your favorite Christmas memory?
I’ve had so many great Christmases but my strongest Christmas memory is when my granny and granddad came over for Christmas lunch and had left all the presents in the boot of their car. And when we came out, someone had stolen them all and there were seven of us so quite a few presents had gone. Some of us were a bit upset but most of us thought it was quite funny.

What was the best gift you have ever given someone?
I love giving gifts, especially when you get it right. I gave my wife this amazing painting by an Irish artist – it’s this huge landscape with tiny little dairy cows and it’s as if this great storm is brewing. It’s painted on the North coast of Ireland. We look at it every morning when we wake up, it’s on the bedroom wall.

The Fashion Awards 2016 - VIP Arrivals

DOMHNALL GLEESON
What is your favorite Christmas film?
My favorite Christmas film is ‘Home Alone’ for sure.

What is your favorite Christmas song?
My favorite Christmas song has to be ‘Fairytale In New York’ by The Pogues.

What is your favorite thing about Christmas?
My favorite thing about Christmas is family and people being home and getting to see lots of your favourite people in a really short period of time.

What is your favorite Christmas memory?
My favorite Christmas memory has to be the excitement of coming down and Santa being there. It’s that feeling of anticipation.

What was the best gift you ever received?
The best gift I didn’t receive was Mr Freeze. That’s probably my favorite Christmas gift but I never got it, so maybe this year, you never know!

What was the best gift you have ever given someone?
I think gifts that you give people are generally better if you make them as opposed to buying them. Anything personalized is a nice Christmas gift.


Director | Asif Kapadia
Director of Photography | Dion Beebe
Writer | Matt Charman

Actors | Domhnall Gleeson, Sienna Miller, Dominic West, & Lily James
Hair & Makeup | Jenny Shircore
Costumes | the Burberry design team
Music | ‘Diminuendo’ by Lawless and ‘Take You There’ by Weyes Blood
Location | Shirburn Castle in Oxfordshire, England