It is the only product offering in fashion that anyone can wear and yet no one can see, making it both the most embraceable element of a brand as well as financially rewarding. But also the most difficult to market. Because it is a ‘feeling’, most of the action comes in the form of storytelling and to this day, nothing tells a story better than film. Film costs, which is why the big agencies have traditionally dominated the space, but in 2015, more than a few fashion creatives got themselves a piece of the pie. Here are THE IMPRESSION’S TOP 10 MEN’S FRAGRANCE ADS OF 2015.


BY KENNETH RICHARD | The Impressionist

 

10 Sean O’pry: “One Million Man Show” by Paco Rabanne 2015


Fashion Editor/Stylist | Serge Girardi
Hair Stylist | Rudi Lewis
Model | Sean O’Pry


9 Tommy Hilfiger: Play to win, live BOLD


Creative Agency | Laird+Partner
Photographer | Mikael Jansson
Athlete | Rafael Nadal


8 ck2 by Calvin Klein


Creative Agency | Mother New York
Photographer | Ryan McGinley
Production | In-House
Models | Victoria Brito, Dakota Garrett, Luka Sabbat, Erin Eliopulos, Kyle Mobus, Sung Jin Park, and Baylee Soles and Kelsey Soles
Location | Puerto Rico
Music | “Radar” by Danger Twins


7 Reveal Men by Calvin Klein


Creative Agency | Lloyd&Co.
Creative Director | Doug Lloyd
Photographer | Mert Alas and Marcus Piggott
Director | Jonas Akerlund
Set Designer | Gerard Santos
Actor | Charlie Hunnam
Model | Doutzen Kroes


6 Bleu de Chanel: The Film


Fashion Editor/Stylist | Joe McKenna
Hair Stylist | Didier Malige
Makeup Artist | Sarai Fiszel
Actor | Gaspard Ulliel
Model | Hannah Ferguson & Mackenzie Hamilton


5 BOSS The Scent – Official Video with Theo James


Director | Darren Aronofsky
Actor | Theo James
Model | Natasha Poly


4 Gentlemen Only Casual Chic – Givenchy


Advertising Agency | DDB Luxe Paris
Director | Jonas Åkerlund
Senior Producer at nhb | Yesim Altilar
Colourgrading | Pana Argueta@nhb studios Berlin
Director of Photography | Par M. Ekberg
Actor | Simon Baker
Actress | Florence Eugene
Song | “Lovesick” from Real Life Is No Cool by Lindstrøm and Christabelle


3 John Varvatos Dark Rebel Fragrance


Agency | Yard
Creative Director | Stephen Niedzwiecki
Photographer/Director | Danny Clinch
Model | Jonas Kesseler


2 Dior Sauvage – The new fragrance


Director | Jean Baptiste Mondino
Writer | Glenn O’Brien
Actor | Johnny Depp
Music | Ry Cooder


1 Prada Luna Rossa Sport


Agency | KiDS
Creative Director | Pascal Dangin
Photographer | Craig McDean
Fashion Editor/Stylist | Olivier Rizzo
Hair Stylist | Anthony Turner
Makeup Artist | Chiara Guizzetti
Casting Director | Ashley Brokaw
Director of Photography | Philippe Le Sourd
Model | Tim Schuhmacher