It is the only product offering in fashion that anyone can wear and yet no one can see, making it both the most embraceable element of a brand as well as financially rewarding. But also the most difficult to market. Because it is a ‘feeling’, most of the action comes in the form of storytelling and to this day, nothing tells a story better than film. Film costs, which is why the big agencies have traditionally dominated the space, but in 2015, more than a few fashion creatives got themselves a piece of the pie. Here are THE IMPRESSION’S TOP 10 WOMEN’S FRAGRANCE ADS OF 2015.


BY KENNETH RICHARD | The Impressionist

 

10 Gucci Bamboo


Agency | Baron & Baron Inc.
Director & Creative Director | Fabien Baron
Model | Gal Gadot
Music | Origins – John Connolly & Michael Rubino


9 Decadence by Marc Jacobs


Creative Director | Katie Grand
Photographer | Steven Meisel
Fashion Editor/Stylist | Carlyne Cerf De Dudzeele
Hair Stylist | Guido Palau
Set Designer | Mary Howard
Director of Photography | Gordon von Steiner
Model | Adriana Lima


8 Donna Karan Cashmere Mist


Creative Agency | Laird+Partners
Creative Director | Hans Dorsinville
Photographer | Peter Lindbergh
Fashion Editor/Stylist | Jessica Diehl
Hair Stylist | Diego Da Silva
Makeup Artist | Mark Carrasquillo
Set Designer | Colin Donahue
Casting Director | Stefanie Stein
Manicurist | April Foreman
Model | Andreea Diaconu


7 CH Art Of Seduction by Carolina Herrera


Photographer | Mario Testino
Fashion Editor/Stylist | Sarajane Hoare
Hair Stylist | Christiaan
Makeup Artist | Stephane Marais
Set Designer | Jack Flanagan
Manicurist | Vanessa Juez
Model | Lily Aldridge & Justice Joslin


6 Miu Miu The First Fragrance


Agency | GB65
Creative Director | Giovanni Bioanco
Director | Steven Meisel
Model | Stacy Martin
Stylist | Oliver Rizzo
Hair | Guido
Makeup | Pat McGrath


5 L’Extase – Nina Ricci


Creation | L.O.V.E
Direction | Gordon von Steiner
Makeup Artist | Christine Corbel
Model | Laetitia Casta


4 Eternity Now Calvin Klein


Creative Agency | Laird+Partners
Creative Director | Trey Laird
Photographer | Cass Bird
Art Director | Audie Umali
Fashion Editor/Stylist | Alastair McKimm
Hair Stylist | Anthony Turner
Makeup Artist | Diane Kendal
Set Designer | Randall Peacock
Director of Photography | Darius Khondji
Models | Jasmine Tookes & Tobias Sorensen


3 Modern Muse Le Rouge | Estée Lauder


Agency | LLOYD&CO
Executive Creative Director/Owner | Doug Lloyd
Art Directors | Bo Jung, Anni Choi, Phoebe Mak
President / Managing Director | Jodi Sweetbaum
Account Management | Marie Lamonica, Elizabeth Liang
Broadcast Producer | Claire Londa
Art Buyer | Kris Lindblade
Print Post Producer | Rachel Levine






Videos series created when Estée Lauder teamed up with Vogue


2 Miss Dior – The new film


Director | Anton Corbijn
Talent | Natalie Portman
Music | ‘Piece of my Heart’ by Janis Joplin


1 CHANCE EAU VIVE: The Film – CHANEL


Director | Jean-Paul Goude
Models | Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, & Romy Schonberger
Original Soundtrack | Eric Spring, Alexandre Pellet and Julien Vichnievsky