We XOXO Alexander Wang x The Weeknd Collection, WangXO

By Rachel Smith | Impressionist

The Weeknd is continuously showing us that his brand extends far beyond the music business; first with his Official Issue XO clothing label, and then with his collaboration with one of fashion’s biggest names, Alexander Wang. Their new line, the WANGXO capsule collection, will be released tomorrow. The capsule features a hoodie, T-shirts, bandanna and high-top sneaker, all boasting various Weeknd and XO-specific graphics in a classic black and white look.

Alexander Wang’s designs have an inherently youthful energy, so teaming up with The Weeknd, one of the up-and-coming singers of this generation, was a genius move. By collaborating, Alexander Wang is exposing his brand to a new audience and gaining more recognition, vice versa for The Weeknd. A smart marketing move for both parties, and the fact that the clothes are killer doesn’t hurt either.

Take a look at some of the collection and shop it at AlexanderWang.com starting Nov. 18th.