Theory and creative agency Wednesday partner again for Fall


By Marissa Tozzi | Impressionist

In their sophomore effort for the Theory ad campaign, creative agency Wednesday delivers the ‘big bang’ for the contemporary design house. Once again bringing in the team of lensman David Sims and Natalia Vodianova, Wednesday agency has turned the campaign from the science of theory to the art of personality. It has injected a much needed face and personality to the historically sober brand. The Impression applauds the house’s transition to more emotionally emoting images – this is certainly one theorist we would be comfortable sitting next to at dinner.


Agency | Wednesday
Photographer | David Sims
Model | Natalia Vodianova