Edie Campbell describes New York in Tiffany & Co.’s latest spot


By Kenneth Richard

Tiffany & Co. enlist photographer Daniel Jackson to direct Edie Campbell in their latest commercial, designed to show off its Tiffany T and Atlas collection for the Spring/Summer 15 season.

In the black and white spot, Campbell describes New York City with quips and sass, touching on everything from “the Whitney” to “annoying coffee snobs.” The spot has a youthful candor that teeters on both sarcasm and admiration for the city that never sleeps. The copywriting is snappy and the spot is well-crafted overall, but doesn’t endear one to the brand as the viewer is left feeling they had just met a posh British socialite at a NY dinner party who loved to make casual observations but couldn’t wait to get back to England for a decent cup of tea.

 


Photographer/Director | Daniel Jackson
Model | Edie Campbell
Stylist | Alastair McKimm
Hair | Didier Malige
Makeup | Francelle Daly
Production | Sibling Rivalry Studio
Video Editor | Nuno Xico