Tom Ford launches the sexiest fashion show video ever in the form of a video Lady Gaga
There has been a wave of changes regarding how to present seasonal collections over the last few years with everything from grandiose sets in foreign locations to short form video installations. Few, if any, have chosen to create what the world beyond fashion desires which is quite simply … entertainment.
Today, Tom Ford broke that boundary releasing his Spring 2016 collection in the form of a Soul Train dance off music video featuring a lineup of models and none other than Lady Gaga herself.
Instead of having a traditional show this season, I decided to try something new. Having a runway show has become so much about the creation of imagery for online and social media and watching a filmed fashion show can be like watching a filmed play [which is never very satisfying]. I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online. I have always loved “Soul Train”which used to be on TV in the 70’s; as it was as much about the clothes as the music.
The result hits on all cylinders blending the sexual energy of models in riding up dresses, flashing leopard panties, with the wow factor of a new music video by Lady Gaga. Smart, very smart. The thinking expands the brand and the result will likely be the most viewed Tom Ford collection, or any collection for that matter, ever.
Creative Director Trey Laird of Laird+Partners plays the social reach card in a way that fits wisely and stylistically well with the design house. Nick Knight’s visual acumen, along with Director of Photography, Benoit Delhomme, bring the standard Soul Train setting up to date with a visually engaging piece. And long time Tom Ford collaborator, Carine Roitfeld, reminds us of why we are watching in the first place as the collection drips with sexiness we’ve always wanted from the house of Tom Ford. And then there is the music.
“I asked Nile Rodgers to collaborate on a new version of one of his great hits from that time, “I Want Your Love,” and worked with Gaga to record the vocals. Gaga and Nile are both brilliant artists and the resulting collaboration between the two of them is, I think, very powerful, ” says Ford.
A specific piece of music concepted exclusively for the video is again another sharp move by the designer, who knows sharp. All around this is a stellar piece of work by a team experienced enough to unite and take fashion to its next level, as well as help us usher in the next wave of sexiness. And to that we say “More Please.”
Designer | Tom Ford
Agency | Laird + Partners
Creative Director | Trey Laird
Director/Photographer | Nick Knight
Director of Photography | Benoit Delhomme
Stylist | Carine Roitfeld
Entertainer | Lady Gaga
Models | Alex Dunstan, Aymeline Valade, David Agbodji, Kayla Scott, Lexi Boling, Lida Fox, Lucky Blue Smith, Mica Arganaraz, Tarun Nijjer, Valery Kaufman, Xiao Wen Ju
Casting Director | Stefanie Stein
Music | “Funk the Punk” by Lady Gaga
Producer | Niles Rodgers