Tommy Hilfiger Names The Chainsmokers as Global Menswear Ambassadors


BY IVANNIA MORTON

Tommy Hilfiger has named The Chainsmokers as their new menswear ambassadors. Following Gigi Hadid’s success for the Hilfiger brand, it seemed only a matter of time before Tommy brought in a menswear ambassador.

The Chainsmokers have been topping charts since 2014 and winning the hearts of many. The duo are well received globally, and their image is relatable to that of millennial men. Their presence combined with Tommy’s creative eye, will undoubtedly make waves this season.

The Tommy Hilfiger brand itself rose in popularity due to its use of iconic endorsements in the 90’s. The presence of timeless celebrities like Aaliyah, Michael Jackson, and David Bowie, put Tommy in homes across the world. It’s wonderful to see that Tommy has returned to making his brand coincide with pop culture.