Tommy Hilfiger Jeans’ Spring 2017 Ad Campaign


BY NICOLE REIMAN

Shot in Los Angeles California by Devyn Galindo, Tommy Hilfiger Jeans’ Spring Ad Campaign combines inspiration from West Coast scenery and nightlife to showcase his Summer of Love collection. Featuring new “it” models Sofia Richie, Anwar Hadid, and Lucky Blue Smith, the campaign gives off a laid back and free spirit feel where the models can be seen hanging out in arcades and eating popsicles. The campaign embodies the California laid-back lifestyle, which was also the perfect backdrop for Hilfiger’s designs in his Spring 2017 show on Venice Beach.

Photographer | Devyn Galindo
Models | Lucky Blue Smith, Anwar Hadid, & Sofia Richie
Makeup | Maki Ryoke