By Kenneth Richard | The Impressionist
Tommy Hilfiger hosted a wedding with their Spring 2015 campaign and it feels as though we are all invited. About time someone in the kooky family got hitched. The spot created by Laird + Partners and directed by Craig McDean features Behati Prinsloo and Arthur Kulkov as the bride and groom who, along with guests, enjoy the wedding of the season.
The video puts an interesting spin on the Wes Anderson-ish family we’ve all come to know since their debut in the Fall of 2011. For a 15 second spot, the editing is surprisingly crisp, making it feel as though you are viewing a much longer spot. We believe in solid video story telling with a beginning, middle and an end, which is something that most fashion films fall short of. But this video has all the wedding bells and whistles from dancing with the band, to posing in a photo-booth, to splashing in the fountain, to the iconic throwing of the bouquet.
We wish the brand and the couple a Happy Honeymoon. How fun would that video be!
Agency | Laird + Partners
Creative Director | Trey Laird
Photographer/Director | Craig McDean
Stylist | Karl Templer
Models | Behati Prinsloo, Jourdan Dunn, Arthur Kulkov, RJ King, Miles McMillan & RJ Rogenski
Hair | James Pecis
Makeup | Mark Carrasquillo
Set Design | Piers Hanmer